Target - Order Confirmation
A redesigned experience for newer guests
Client: Target
UI DESIGN • UX RESEARCH • WORKSHOPPING • PROTOTYPING + USER TESTING
Target’s web platform is often shopped by their newest Guests. After their purchase, many were overwhelmed by a busy page and confused over next steps.
research
baseline UT. workshop.
“It all begins with an idea. Maybe you want to launch a business.”
Quote Source
competitive audit? workshop activities?
design
designs
testing
UT?
The final design was optimized for legibility, accessibility and convenience on Mom’s tablet.
For Don, there is quick access and visibility from his own connected home app. For the both of them, frequent contact can be maintained via encouraging shared notifications.